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2010 Esri Business GIS Summit Proceedings

The Esri Business GIS Summit is a collaborative forum that brings business professionals and industry leaders together to explore how business GIS solutions provide a more competitive edge, drive business innovation, and increase return on investment. The user presentations featured here share the critical advantages of GIS for the commercial community and related industries. This is a great resource for discovering more tips, tricks, and lessons learned applying geoextended business functions and integrated workflows.


User Presentations

Title Documents Author Track Session
Best Practices for Using Tapestry Segmentation in Banking   Spinello, Elio Customer Analytics and Demographics Segmentation for Answers that Matter
Best Practices for Using Tapestry Segmentation in Banking   McClymonds, Scott Customer Analytics and Demographics Segmentation for Answers that Matter
Building a Successful Enterprise GIS Strategy: An ROI Approach   Smith, Ross Return on Investment and Business Value The Geoenabled Enterprise: A Value Based Approach
Challenges in Market Segmentation—New Media Television Viewers   Moore, Richard Customer Analytics and Demographics Segmentation for Answers that Matter
Challenges in Market Segmentation—New Media Television Viewers   Lackow, Steve Customer Analytics and Demographics Segmentation for Answers that Matter
Effective Methodology to Conduct Advanced Customer Analytics for Retail Businesses   Paez, Daniel Customer Analytics and Demographics Innovative Approaches to Advanced Decision Making
GeoLink: An LBS Platform for Mobile Geo-Marketing   Bozkaya, Burcin Customer Analytics and Demographics Innovative Approaches to Advanced Decision Making
GeoLink: An LBS Platform for Mobile Geo-Marketing   Balcisoy, Selim Customer Analytics and Demographics Innovative Approaches to Advanced Decision Making
GIS Applications for Commercial Real Estate   Felton, Matt Return on Investment and Business Value The Geoenabled Enterprise: A Value-Based Approach
New Technologies for GIS in Transportation   Watson, William Return on Investment and Business Value The Geoenabled Enterprise: A Value-Based Approach