The Esri Business GIS Summit is a collaborative forum that brings business professionals and industry leaders together to explore how business GIS solutions provide a more competitive edge, drive business innovation, and increase return on investment. The user presentations featured here share the critical advantages of GIS for the commercial community and related industries. This is a great resource for discovering more tips, tricks, and lessons learned applying geoextended business functions and integrated workflows.
| Title | Documents | Author | Track | Session |
|---|---|---|---|---|
| Best Practices for Using Tapestry Segmentation in Banking | Spinello, Elio | Customer Analytics and Demographics | Segmentation for Answers that Matter | |
| Best Practices for Using Tapestry Segmentation in Banking | McClymonds, Scott | Customer Analytics and Demographics | Segmentation for Answers that Matter | |
| Building a Successful Enterprise GIS Strategy: An ROI Approach | Smith, Ross | Return on Investment and Business Value | The Geoenabled Enterprise: A Value Based Approach | |
| Challenges in Market Segmentation—New Media Television Viewers | Moore, Richard | Customer Analytics and Demographics | Segmentation for Answers that Matter | |
| Challenges in Market Segmentation—New Media Television Viewers | Lackow, Steve | Customer Analytics and Demographics | Segmentation for Answers that Matter | |
| Effective Methodology to Conduct Advanced Customer Analytics for Retail Businesses | Paez, Daniel | Customer Analytics and Demographics | Innovative Approaches to Advanced Decision Making | |
| GeoLink: An LBS Platform for Mobile Geo-Marketing | Bozkaya, Burcin | Customer Analytics and Demographics | Innovative Approaches to Advanced Decision Making | |
| GeoLink: An LBS Platform for Mobile Geo-Marketing | Balcisoy, Selim | Customer Analytics and Demographics | Innovative Approaches to Advanced Decision Making | |
| GIS Applications for Commercial Real Estate | Felton, Matt | Return on Investment and Business Value | The Geoenabled Enterprise: A Value-Based Approach | |
| New Technologies for GIS in Transportation | Watson, William | Return on Investment and Business Value | The Geoenabled Enterprise: A Value-Based Approach |