Abstract
A Modularized Approach to GIS Instruction in Business School Curricula
Track: Designing GIS Curriculum for Higher Education
Author(s): Fred Miller
While the potential for integrating GIS applications into business disciplines and business education (business geographics) has long been recognized, progress toward this objective has been tediously slow. This paper examines that progress in a specific business discipline—marketing. It also describes an approach to accelerate the integration of business geographics into marketing education, a series of course-specific business geographics modules scattered throughout several marketing courses. This allows students to develop business geographics skills in a task-specific context within related courses in a single discipline. It allows students to develop business geographics skills over time while avoiding undue concentration of business geographics instruction in a single course.
Fred Miller
Murray State University
Management, Marketing and Business Administration
16th and Miller
Murray, KY 42071
US
Phone: 270-762-6206
Fax: 270-762-3740
E-mail: Fred.Miller@MurrayState.edu