Abstract
Educating GIS Students about Online Marketing
Track: Designing GIS Curriculum for Higher Education
Author(s): David Gadish
Online marketing techniques can be used to promote organizations that create GIS data, products or services. The author believes that the GIS programs in colleges and universities should include a small but important component covering what online marketing is and what techniques exist to market GIS organizations, data, products, and services online. This paper presents a possible module covering online marketing of GIS organizations, products, and services.
David Gadish
California State University, Los Angeles
College of Business and Economics
5151 State University Drive
Simpson Tower, Suite 609
Los Angeles, CA 90032
US
Phone: 323-343-2924
E-mail: dgadish@calstatela.edu