Abstract
Business Analyst Online in Higher Ed Business Classes
Track: Teaching with GIS Across the Curriculum
Authors: Amy Valente
After the last ESRI conference, our community college embarked on an initiative to infuse GIS into our Business Administration curriculum. The purpose of this workshop is to share information on ways that we are using GIS in our business courses to help students better understand business concepts. More specifically, the discussion will focus on the usage of the Business Analyst Online software in our business courses. The software is currently used in two business courses to analyze business locations and evaluate market areas as the students are creating business plans and performing market research. At our college, we are finding that students better understand business and marketing concepts when they can visually see the information geospatially. The purpose of this workshop is to provide information related to how our college is infusing GIS into our business curriculum and to start a dialogue with other business educators.
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