Abstract
Integrating GIS into Business Curricula with BA SpatiaLAB Series
Track: Teaching with GIS Across the Curriculum
Authors: Fred Miller
The Business Analyst extension to ArcGIS 10 is now included in university site licenses, a major step forward in making this powerful software accessible to business school faculty. This presentation describes how these faculty can use the Business Analyst series SpatiaLABs, published by Esri press, to integrate this resource into business school curricula. It highlights examples of learning activities from these ten LABs and how they can be used to teach GIS applications in marketing strategy planning and decision making.