2004 ESRI Business GeoInfo Summit Presentations

The 2004 ESRI Business GeoInfo Summit Presentations is a compilation of professional presentations delivered June 28–29, 2004, in Chicago, Illinois. ESRI users contributed a fundamental part to the conference by submitting and presenting their presentations on a diverse collection of GIS applications. The proceeds promote GIS application by stimulating users to share their experiences and knowledge.

Keynote Addresses—Monday, June 28, 2004

Room: Ballroom
Time: 1:30 p.m.–3:25 p.m.

• Estimating the Business Value of Geospatial Technology in Enterprise Systems [PDF-1.62 MB]
  White paper—GVM: A Framework for Estimating the Business Value of Geospatial Technology Within Information Systems [PDF-269 KB]
  David Sonnen, Integrated Spatial Solutions, Inc.
• Challenges of Internet Based Map Creation and Publishing [PDF-3.01 MB]
  Sean Breyer, Rand McNally, Manager, Spatial Data Systems
• The Value of GIS for Business Academia [PDF-384 KB]
  Susan Wachter, Wharton School of Business
• GIS Return on Investment Opportunities [PDF-775 KB]
  Steve Jones, National Routing Manager, Sears Product Repair Services

Session Presentations—Tuesday, June 29, 2004

Marketing Analysis and Applications—I
Room: Venetian
Time: 8:30 a.m.–10:00 a.m.

• New Web Site Helps Producers Go To Market [PDF-2.11 MB]
  Darlene Knipe and Jim Conlon, GIS Solutions, Inc.
• GIS in E-Marketing [PDF-1.64 MB]
  Dr. Mark Lepnick and Dr. Sanjay Mehta, Sam Houston State University

Marketing Analysis and Applications—II
Room: Venetian
Time: 10:30 a.m.–12:00 noon

• Modeling Consumer Behavior [PDF-3.82 MB]
  Steve Lackow, RPM
• The Application of GIS to Hospitality Industry Operations [PDF-2.52 MB]
  Wayne Guyette, Tennesse State University

Marketing Analysis and Applications—III
Room: Venetian
Time: 1:30 p.m.–3:00 p.m.

• Arrowhead Credit Union Uses GIS to Remain Financially Sound [PDF-2.47 MB]
  Manju Book, Arrowhead Credit Union
• GIS In Action at Edens & Avant—The Necessity Retail Company [PDF-1.68 MB]
  David Beitz, Edens & Avant
• Hospitality Business Solutions With GIS [PDF-3.73 MB]
  Chris Becker, Best Western
• ACHE's Use of GIS Supports Executive Healthcare Network [PDF-5.22 MB]
  Ross H. Capaccio, American College of Healthcare Executives

Customer Analysis, Prospecting, and Segmentation
Room: Venetian
Time: 3:30 p.m.–5:00 p.m.

• Using Tapestry Clusters to Drive Customer Prospecting Decisions [PDF-476 KB]
  Kevin Burgess, Galyans
• Developing Customer Scoring Models With the Business Analyst Interface [PDF-593 KB]
  Brady Foust, Proxis Solutions
• Using GIS to Increase Advertising Sales and Circulation Penetration [PDF-10.30 MB]
  Bill Sutcliffe, Washington Times

Site Selection
Room: Georgian
Time: 8:30 a.m.–10:00 a.m.

• The Art and Science of Shopping Center Location [PDF-5.52 MB]
  David Beitz, Edens & Avant and Steve Lackow, RPM
• Site Selection Using ArcGIS [PDF-1.38 MB]
  Alissa Bails, R.A. Smith & Associates

Modeling
Room: Georgian
Time: 10:30 a.m.–12:00 noon

• Optimizing the Market Coverage of Retail Chains: A Case Study [PDF-1.38 MB]
  Jay Zhang, Bank One

Business Intelligence—I
Room: Georgian
Time: 1:30 p.m.–3:00 p.m.

• Business Intelligence: What Is It and How Does It Fit With GIS? [PDF-1.41 MB]
  Michael Gonzalez, Hands On-BI, LLC

Business Intelligence—II
Room: Georgian
Time: 3:30 p.m.–5:00 p.m.

• Integrating BI With GIS [PDF-1.16 MB]
  Timothy Pletcher, Central Michigan University Research Corporation
• Improving Analysis and Data Access for GIS With Business Intelligence [PDF-1.75 MB]
  Don Grady, IBI

Business Attraction and Retention
Room: Astor
Time: 8:30 a.m.–10:00 a.m.

• Using ArcIMS for Economic Development [PDF-17.52 MB]
  Todd Jackson, City of Westerville
• The Business Case for Regional Economic Analysis [PDF-8.40 MB]
  Dr. Carol Sonnenschein, Chicago Metropolis 20/20
• GIS in the Tourism Industry: Increasing Visitations through Customer Prospecting [PDF-3.98 MB]
  Matt Kures, Center for Community Economic Development

Business System Integration
Room: Astor
Time: 10:30 a.m.–12:00 noon

• GIS + RIA = ROI [PDF-63 KB]
  Ian Clemens, IDV Solutions
• Using SAS and ESRI Solutions for CRS Compliance [PDF-4.35 MB]
  Fiona McNeill, SAS

Logistics/Territory Management
Room: Astor
Time: 1:30 p.m.–3:00 p.m.

• ArcLogistics Route Revolutionizes Deliveries to Restaurants [PDF-3.16 MB]
  David Meyers, Chicago Messenger Service
• Driving Delivery Productivity Using Cloudberry for Nextel Phones [PDF-6.23 MB]
  William J. Arends, Jr., E&J Gallo

Enterprise GIS
Room: Astor
Time: 3:30 p.m.–5:00 p.m.

• GIS to Enhance the Efficiencies and Profitability of Agricultural Operations [PDF-5.60 MB]
  Chris Friel, GIS Solutions
• Using GIS to Improve Risk Assessment and Streamline the Underwriting Process [PDF-1.21 MB]
  Ty Van Den Akker, General Fire and Casualty
• Enterprise Solutions by ESRI [PDF-2.57 MB]
  Dave Wrazien, ESRI

Business Solutions by ESRI—I
Room: Walton
Time: 8:30 a.m.–10:00 a.m.

• ArcLogisitcs Route: Logisitcs for Your Fleet or Force [PDF-2.24 MB]
  Jim McKinney, ESRI
• RouteMap IMS: Enhance Your Web Site With a Store Locator [PDF-5.52 MB]
  Jay Hoffman, ESRI
• Mobile Mapping: ArcPad and ArcView With TabletPC [PDF-14.15 MB]
  Brad McCallum, ESRI

Business Solutions by ESRI—II
Room: Walton
Time: 1:30 p.m.–3:00 p.m.

• Business Continuity [PDF-6.97 MB]
  Johan Herrlin, ESRI
• ArcWeb Services: Spatially Enabling Your Operations [PDF-5.17 MB]
  Dave Wrazien, ESRI

Real Estate, Advertising, Marketing, GIS Applications and all that Jazz
Room: Walton
Time: 10:30 a.m.–12:00 noon & 3:30 p.m.–5:00 p.m.

• Real Estate, Advertising, Marketing, GIS Applications and all that Jazz! [PDF-12.81 MB]
  Garry Burgess, Jim Herries, and David Huffman, ESRI