Author: William Lynn Shirley
room 3 Gambrell Hall
Two separate applications, one developed based on the other, have been created for commercial real estate clients. The first is a traditional "site evaluation model" that assesses any site using the same user-selected criteria while it calculates comparative values for other locations in the same theme. The second application incorporates the Huff model of retail attraction and allows the user greater flexibility to control parameters within this more robust model. The paper takes a comparison approach to discuss the inputs, results, and applications of each.