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Author: Brad Thompson 550 W. Algonquin Rd. Phone: (847) 228 - 239 Pace, the suburban bus service of northeastern Illinois, provides bus service to the six collar counties around Chicago, Illinois. To accommodate all transit markets, Pace provides different types of bus routes. These include fixed routes, express routes, and feeder routes. Feeder routes, which mainly provide service for rail commuters to the City of Chicago, travel residential neighborhoods picking up residents and taking them to commuter rail stations. Pace had identified decreases in ridership on several feeder routes. This presentation will discuss how Pace collected data and used GIS to target market potential bus riders. |
