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The Integration of Spatial Analysis: Discovery-Based Data Mining Analysis as a Process to Be Used in the Marketing of Products and Services Author: Fred D. Busche 3116 Lake Highlands Drive Phone: 972-318-1723 Using discovery-based data mining algorithms that address the association of products purchased (association and sequential pattern analysis), a clustering of products with customer behavior (demographic clustering analysis), classification rules established to predict buying behaviors (binary and neural net decision tree analysis), and prediction of the product and customer attributes that lead to propensity of a customer to buy or accept an offer (radial basis function analysis) allows for differences between customers, their individual needs, and product preferences to be addressed. |