Spatial Profitability Analysis with Atlas GIS

Author: Elio Spinello
Organization: Retail Profit Mangement

17130 Devonshire Street
STE 205
Northridge, CA 91325
USA

Phone: 818.831.7607
Fax: 818.831.9078
lburton@Esri.com

In this presentation, we will examine spatial profitability--the where questions behind what makes a profitable branch, product, or customer--and what spatial analysis adds to our understanding of what drives profitability.