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Enterprise GIS Improves Both the Business and the Reporting of the News Author: Ellen Steevensz 200 East VanBuren Phone: 602-444-4365 The newspaper industry is in rapid transition today like never before as the Internet and information technology changes the rules of how newspapers operate. Traditional print newspapers are opening up Web sites and jumping on the technology band-wagon to ensure that advertisers buy ads, customers buy subscriptions, and new marketing opportunities can be exploited for continued business growth. |