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Abstract
Finding Coffee Without Java
Track: Business, Banking, and Insurance
Author(s): Mark Austin
Many retailers do not possess customer data either because they are largely a cash based business or they do not have the infrastructure in place to do so. This presentation presents an approach for how an organization might quantify their opportunity in various markets and the spectrum of data one might need to show where that opportunity is strongest.
Mark Austin
Starbucks Coffee Company
2401 Utah Avenue South
MS-S-SD4
Seattle, WA 98134
USA
Phone: 206-318-7179
E-mail: maustin@starbucks.com