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Abstract
Customizing ArcView 3.2 for Retail Analysis
Track: Business, Banking, and Insurance
Author(s): Jesse O'Neill, Keith Wardrip
Employees of Federated Department Stores like to chronicle the development of their GIS and demonstrate it to business users. the research department needed a GIS that would improve the efficiency of both the nonuser and the advanced user. The system, designed in ArcView 3.2, allows for a graphical display of demographic data, proprietary sales data, trade areas, and store locations using both static data and ODBC connections. Various custom functions allow for easy data manipulation and open-ended trade area development, presenting an automated approach to departmental methodologies.
Jesse O'Neill
Federated Department Stores
Area Research
7 West Seventh St.
Cincinnati , OH 45202
USA
Phone: 513-579-7714
Fax: 513-579-7682
E-mail: jesse.o'neill@fds.com
Keith Wardrip
Federated Department Stores
Area Research
7 West Seventh St.
Cincinnati 45202
USA
Phone: 513-579-7986
Fax: 513-579-7682
E-mail: keith.wardrip@fds.com