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Abstract
Examining Retail Structure and Competitive Interaction Using GIS
Track: Business, Banking, and Insurance
Author(s): John Lombard
This paper examines retail structure and competitive interaction in a metropolitan area of Hampton Roads, Virginia, using GIS. Retail structure refers to the composition of retail stores by size, mix, and distribution. Two schools of thought on competitive interaction, symbiosis and Darwinism are tested using detailed retail store location data and ArcView Business Analyst and extensions.
John Lombard
Old Dominion University
Urban Studies and Public Administration
2034 Hughes Hall
College of Business and Publid Admin
Norfolk , VA 23529-0218
USA
Phone: 757-683-4809
Fax: 757-683-4806
E-mail: jlombard@odu.edu