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Abstract
Identifying Target Enrollment Areas to Improve Diversity, Part 2
Track: Universities and Higher Education
Author(s): Robert Martin
Expanding on the pilot study presented at the 21st Annual Esri International User Conference, this paper reports on the continuing research into the application of GIS in identifying target recruitment areas within school districts to increase the enrollment of minority students at Kutztown University of Pennsylvania. Two aspects of this expanded research are (1) the use of travel time rather than straight-line distance to estimate the demand potential model and (2) an evaluation of the impact of a significant minority recruitment effort by the University during the 2000 academic year by comparing the freshmen enrollment patterns between fall 2000 and fall 2001 academic years. In addition, these freshmen enrollment patterns are compared to the results of the demand potential model. ArcView GIS is used to build the travel time matrix, estimate the demand potential model, and analyze the enrollment patterns spatially.
Robert Martin
Kutztown University
Department of Geography
Grim Science Bldg.
Kutztown University
Kutztown , PA 19530-0730
USA
Phone: 610-683-4364
Fax: 610-683-1352
E-mail: martin@kutztown.edu