 |
 |
 |
 |
|
| back | ||||
Abstract
Spatial Analysis and The Retail Industry - How Can We Lower the Bar Making Spatial Analysis More Accessible?
Track: Business, Banking, and Insurance
Author(s): Matthew Gentile, Wes Thomas, Barry Wolfield
The retail industry, in conjunction with the consumer brand companies whose products it sells, is stretching the limits of today's GIS technology. During this presentation, The author will explore through case studies and live examples the ways that GIS technology is rapidly being integrated into marketing, distribution, product planning, and competitive intelligence. This presentation will focus on how this industry is combining geographic features, massive amounts of third party data, and millions of points of customer data to develop powerful interactive maps that create a wealth of business intelligence information.
Matthew Gentile
Syncline, Inc.
Wes Thomas
Barry Wolfield
Syncline, Inc.
373 Washington Street
Boston , MA 02108
USA
Phone: 617-986-1000 x2
Fax: 617-986-1001
E-mail: barry.wolfield@syncline.com