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Abstract
Targeting Your Best Prospects
Track: Business, Banking, and Insurance
Author(s): Paul Wray
During the session we will discuss how a home improvement company strategically targets customers and prospects by enhancing customer data with consumer household demographics and spatial information. By identifying attributes that are predictive indicators of an individual's propensity to purchase, this company is able to target prospects with characteristics similar to their best customers. We will also discuss how this company is able to also enhance its targeted marketing efforts by overlaying spatial information on its files and selecting prospective data based on geographic criteria.
Paul Wray
Hyphos360, INc.
mlittle@hyphos360.com
19337 US Highway 19 N
Suite 500
Clearwater , FL 33764-3151
USA
Phone: 800-733-1817
Fax: 727-524-3424
E-mail: pwray@hyphos360.com