Abstract
Geographic Analysis Leading to Reach Great Profits and Growth Track: Business GIS Author(s): Helen Lima Most organizations, small or corporate, want to guarantee their market-share and retain their most valuable customers, conquer new markets and explore all their market potential. When the organization has an extensive national coverage, a great custumer database and a huge potenctial number of new customers, having GIS to support marketing and sales strategies becomes essential for great profits. In one year, Serasa, one of the world's leading economic and financial analysis and information firms, implemented its corporate GIS, prioritizing business analysis to assist their nine regional divisions and fifty branch offices all over Brazil. Today, three hundred users can make more informed business decisions and analyze the best trade areas in five thousand cities all over the country, focusing their Customer Value Management strategies, monitoring competitors and applying sales campaigns in order to guarantee and increase market share. Geography is synonymous to Success! Helen Lima Serasa S/A Marketing Alameda dos Quinimuras, number 187 São Paulo , null 04068900 BR Phone: 55 11 68479355 Fax: 55 11 68479763 E-mail: helenlima@serasa.com.br |
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