Mapping and Data Analysis for Non-Profits in the Arts and Culture Sect
Track: Location Analytics
Authors: John McInerney, Daniel McGlone
The Greater Philadelphia Cultural Alliance advocates on behalf of over 300 non-profit arts and cultural organizations. They also maintain patron data of over 1.4 million records for their member organizations. With GIS, the GPCA sought to analyze current audiences, assess the impact of their investments and identify areas for new growth. Esriís demographic, tapestry, consumer spending and market potential were all used to profile households and identify specific niche markets for organizations.