Network Optimization: Predictive Trade Areas
Track: Banking and Financial Services
Authors: maksim sobkin
Estimating the coverage of a branch is important to not only understand the demographics of the customers likely to patronize a potential branch location but also understand how a new branch location fits a gap in the network.
Capital One's gravity-based approach leverages portions of ESRI's Business Analyst and custom code to create a robust Predictive Trade Area which estimates the customer demand covered under a branch location.