Hyperlocal Retail Research and Planning With ArcGIS-Powered Audience Heatmaps
Authors: Alex Poliakov
Locomizer has incorporated ArcGIS_10.5.1 into its Hyperlocal Audience Discovery DaaS platform in order to generate heatmaps to show platform end-users footfall traffic by interest. The heatmaps can be searched for specific locations and filtered by interest categories, day part, keywords, sentiment and demographics. The platform is tailored to retail segment to research what kind of footfall traffic goes through their locations or competitor locations to better plan their marketing activities.