Abstract
GeoLink: A LBS Platform for Mobile Geo-Marketing
Track: Customer Analytics and Demographics
Author
We present a novel LBS platform oriented towards geo-marketers who would like to use mobile location information for targeted customers. Our carrier-agnostic platform API allows possible integration with wireless operators, collects location information from subscribers of the wireless operator, analyzes this location and travel pattern information, and provides reports and tools for geo-marketers to let them direct their targeted campaigns based on the results of analysis. The system is currently in use by a major wireless operator in Turkey. In this talk, we provide an overview of the platform, and present analysis results produced from location and travel information of the subscribers of this system in Turkey. We also describe possible application areas and use cases of our platform within the context of mobile geo-marketing.
Selim Balcisoy
VisioThink Ltd.
GOSB Teknopark
Gebze
Kocaeli, Kocaeli 41480
Turkey
Phone: +90 216 483-9569
E-mail: balcisoy@visiothink.com
Burcin Bozkaya
Sabanci University
Sabanci University
Faculty of Management
Istanbul 34956
Turkey
Phone: +90 216 483-9687
E-mail: bbozkaya@sabanciuniv.edu