Abstract
GIS in Merchandising Education: Visualizing Customer Data for Decision Making
Track: Teaching with GIS in Higher Education
Author
The retail sector of the apparel and textile industry is a very competitive and cutthroat environment. The exportation of manufacturing activities in low-wage countries is a challenge and a trend whose impact can be minimized with knowhow, technology, and fast-fashion. However, the ability to adequately respond to consumer demand in the era of fast-fashion relies on heavy dose of sophisticated technologies. GIS, it’s believed, is one of such technologies.
The merchandising environment at the university level is poor in technology compared to the design counterpart where a plethora of design tools are invaluable. However, in this cutthroat global competition environment, modeling intelligent and actionable business intelligence is the only dependable strategy.
This work will show how Business Analyst Online can be used in the merchandising environment in higher education. The presentation will focus on the study of a lifestyle mall, Bradley Fair in Kansas.
Moussa Traore
SUNY College at Oneonta
219 Human Ecology
Oneonta, New York 13820
United States
Phone: 334-826-5756
Fax: 607-436-2051
E-mail: traoremk@oneonta.edu