Abstract

Institutional Research with a BA Lab: Profiling Local NPR Donors
Track: Teaching with GIS in Higher Education
Authors: Fred Miller

While the Business Analyst Suite is reasonably priced to educational users, it is not included in institutional or statewide site license agreements. As a result, educators must often find additional sources of support for BA labs. One source is Business GIS projects performed for institutional units who benefit from sophisticated consumer and market area analysis and share the cost of BA lab resources. This presentation describes one such project, a donor profiling study for a university National Public Radio affiliate station. The project combines analytical tools from Business Analyst Online and Business Analyst Desktop to create a customized study for the station. Student teams complete the project as part of a graduate Business GIS course.