Abstract

The Spatial Aspects of Marketing: Some Recollections of David Huff
Track: Teaching with GIS in Higher Education
Authors: William Black, David Huff

The spatial element has always been a critical component of any economic transaction. For the past 50 years, David Huff has been instrumental in bridging the gap between geography and marketing in many domains. We first discuss the emergence of spatial analysis in marketing, highlighted by the Huff model. From there, we discuss the unique perspectives of spatial analysis in marketing, focusing on the transition from destination-based to customer-based analyses. Finally we discuss some of the emerging areas in marketing and business where unique opportunities exist for the application of spatial analysis.