Abstract
Analyzing Student Demographics at Clark State Community College, OH
Track: User Presentations - Administration
Authors: Aimee Belanger-Haas
With less funding coming from government, Colleges are being forced to internally generate additional revenues and increasing enrollment plays a significant role in this task. Recruitment activities consume a large amount of time and resources so increasing the efficiency and effectiveness of recruiting would be very beneficial. Before refining the current recruiting strategies, care must be taken to understand the student population. This is even more important in smaller institutions without large endowments such as Clark State Community College in Southwest Ohio with a combined enrollment of 5,000 students.
This presentation will address the use of geodemographic methods to analyze current student demographics with freely available data and to utilize this information to improve recruitment strategies as well as to identify other areas similar in composition. A secondary goal is to provide various socio-economic and institutional research maps that will help the school visualize their data.