Abstract

Using GIS in University Recruitment and Retention
Track: Administration and Policy Lightning Talk
Authors: Elizabeth Kelly, Sara Driskill

The project will design, analyze and present the results of a research project involving university student data. The research uses GIS to enhance the recruitment and retention rate of students. University data that will be used includes the student's distance from home, decision to apply, major, financial cost and demographic information. The final presentation will better describe our students, pinpoint specific geographic areas for recruitment and retention.