Abstract

Teaching Basic Marketing with Location Analytics Exercises
Track: Learning and Research Lightning Talk
Authors: Fred Miller

Though many location analytics tools are relevant to the practice of marketin, few of them are routinely integrated into the Marketing curriculum of business schools. Prior presentations at this conference have focussed on exercises developed for various business courses. This presentation describes several LA exercises and their implementation into a single course, the Basic Marketing course required of students in all accredited business school degree programs. Results are alos reported.