Abstract

Location Analytics in Business Curricula Through the Lens of Big and Small Data
Track: Teaching and Research
Authors: Avijit Sarkar, Hindupur Ramakrishna, James Pick, Sarah Griffin

The infusion of analytics in business curricula is on the rise. Noting the key role of geography in business decision-making, this presentation will document ongoing efforts in a business school to infuse location analytics into diverse business disciplines, spurred by student interest in data science and the big data revolution. Curriculum design principles, pedagogical development, and related benefits and challenges of location analytics infusion in business curricula will be presented.