Campaign Management: Using GIS Technology to Effectivly Manage Legislative Campaigns

Author: Michael A. Kidd
Organization: Kidd Consulting

932 West Orion Street
Tempe, AZ 85283
USA

Phone: 480-755-2187
kiddltd@aol.com

Mailing lists and databases have long been part of political campaigns. This paper will integrate traditional voter databases with historic voting patterns and the outcomes of recent elections. This information will be used to coordinate various aspects of campaign management including contact sheets, targeted mailing strategies, early voting, and sign placement. By effectively managing data through GIS applications the paper will address how other campaigns may integrate this technology as a management tool.