AbstractCultural Assimilation of Geospatial Information Practices: The USAF GeoBase Track: Defense and Intelligence Author(s): Brian Cullis, Daniel Feinberg Organizational adoption of geospatial information technology cannot occur without a corresponding change in the organization's information behavior. Numerous meta-research studies of IT abandonment point to the failure of the 'orgware' to adapt to the 'hardware' and 'software'. The USAF GeoBase Program has successfully demonstrated how geospatial technologies can be rapidly assimilated as a core information service simply through more effective 'cultural packaging'. This paper will outline how over a period of less than 12 months, the USAF GeoBase was inserted into the operational Air Force culture and transformed from an academic research initiative to a highly regarded mission information system endorsed by the highest levels of the Air Staff. Brian Cullis Headquarters US Air Force Geo Integration Office HQ USAF/ILE 1260 Air Force Pentagon Washington , DC 20330-1260 USA Phone: 703 604 3632 Fax: 703 604 4050 E-mail: brian.cullis@pentagon.af.mil Daniel Feinberg Headquarters Air Force Geo Integration Office 1260 Air Force Pentagon 20330-1260 USA Phone: 703 604-4709 Fax: 703 604 4050 E-mail: daniel.feinberg@pentagon.af.mil |