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Abstract
Spatial Intelligence + Customer Relationship Management (CRM) Databases = Great Clients
Track: Database Design, Automation, and Management
Author(s): Shawana Johnson, Pamela Ziss
Managing your organizational data as it relates to your current customer base is a key ingredient to the success of your customer service initiatives. The ability to analyze your customer base along with your ability to project future customer profiles relies on your organization's ability to gather the appropriate data. Utilizing ArcView Business Analyst and CRM's such as ACT, Goldmine, or Access allows you to do this. With these tools you can learn where your potential clients are located. Next add in the human element which is finding out what your clients want in their products and services and you have a formula for success.
Shawana Johnson
Global Marketing Insights, Inc.
Office of the President
10060 Brecksville Rd.
Cleveland , OH 44141
USA
Phone: 440-717-9583
Fax: 440-717-9584
E-mail: shawana@globalinsights.com
Pamela Ziss
Global Marketing Insights, Inc.
Customer Service
10060 Brecksville Rd.
Cleveland 44141
USA
Phone: 440-717-9583
Fax: 440-717-9584
E-mail: pamelaziss@globalinsights.com