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Abstract
GIS + Analytics = Better Business Decisions
Track: Business, Banking, and Insurance
Author(s): Richard Hyde, Vincent Stuart
This paper profiles how businesses can use GIS and analytical tools to improve the speed and quality of business decisions. GIS systems effectively segment data. Segmenting or "slicing and dicing" is a tried and true method for distilling large amounts of information into manageable portions. Analytics such as modeling and scoring can then be applied to segmented data to provide even greater insight: Where are my best customers? Is my choice of location optimizing my profit potential? What combination of patterns most influences the success of my marketing effort? This paper explores how analytics combine with GIS for better business decisions.
Richard Hyde
Stone Analytics, Inc.
Business Development
3665 Ruffin Road, Suite 300
San Diego , CA 92123
USA
Phone: 858-503-7540 x213
Fax: 858-503-7541
E-mail: rwh@stoneanalytics.com
Vincent Stuart
Stone Analytics, Inc.
Analytics
3665 Ruffin Road, Suite 300
San Diego 92123
USA
Phone: 858-503-7540
Fax: 858-503-7541
E-mail: vms@stoneanalytics.com