2004 UC Proceedings Abstract
Use of Geo-Demographic Data: Problems and Solutions Track: Census and Geodemographics Author(s): Mark Leipnik Geodemographic data such as TIGER has become a mainstay of marketing research and business decision making. However, there are many pitfalls in use of such data. Fortunately, there exist a wide range of solutions that can help avoid the problems or at least provide analysts a confident understanding of the issues surrounding geodemographic data. The problems relate both to the accuracy and completeness of the geographic and attribute data itself and to the erroneous conclusions which might be derived from the data. Solutions include use of alternative and complimentary data derived from public, commercial, and internal sources and in avoiding misinterpretations. Taken together better data and wiser use of that data can improve spatial analysis and maximize the value of geodemographic data in marketing and other applications. Mark Leipnik Sam Houston State University Geography 1900 Ave I, room 300 Box 2148 Huntsville , TX 77341 US Phone: (936) 294-3698 Fax: (936) 294-3940 E-mail: geo_mrl@shsu.edu |
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