2004 UC Proceedings Abstract
 Great Lakes of Georgia Project Promotes Tourism Using ArcWeb Services Track: ArcWeb Services Author(s): Helen Fincher, Kathy Brew This project focuses on enhancing the overall Internet marketing efforts through a professionally designed informational Web site that incorporates an online reservation request system with the goal of increasing awareness of area tourism and revenue (i.e. number of hotel rooms booked) of nine U.S. Army Corp. of Engineers lakes in Georgia and the surrounding businesses. The Web site will also capture user/demographic information and website statistical data that can be easily accessed and exported to usable format for other marketing efforts. There are 21 partner agencies, including local chambers, CVBs, and Georgia State Parks, that will receive information requests, requests for reservations, and be responsible for updating the website content (i.e. local business, attractions, and online specials) for their respective section. An interactive online mapping solution, based on Esri ArcWeb Services, will provide maps, driving directions, and routing for locations around the lakes and the featured listing in the business directory. Helen Fincher Gainesville Hall County Convention & Visitors Bureau 117 Jesse Jewell Pkwy Gainesville , GA 30503 US Phone: 770-536-5209 E-mail: hfincher@gainesvillehallcvb.org Kathy Brew Dymapic Technologies, LLC 5790 Ridgewater Circle Gainesville , GA 30506 Phone: 678-910-9387 E-mail: kbrew@dymapic.com |
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