Abstract

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Location Analysis and Gravity Model. Case Study Pharmacies
Track: Business GIS
Author(s): Frauke Schaller

Due to changes in the European pharmamarket, location analysis for pharmacies is more important than ever. Therefore GIS analysis was needed.

To estimate the location quality, a gravity model has been developed. As the pharmacy density in Germany is very high, data at street level has been used to calculate each pharmacy's potential.

In Germany there are 22.000 pharmacies, so the analysis was a real challenge, especially data handling and analysis methods.

Frauke Schaller
WIGeoGIS
Sales and Consulting
Belgradstrasse 59
München , null 80805
DE
Phone: +498932199842
Fax: +498932199899
E-mail: fs@wigeogis.de