Abstract

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Paper
Online Marketing Your GIS Data, Products or Services
Track: Business GIS
Author(s): David Gadish

Organizations have been busy creating GIS datasets, creating custom GIS solutions, and providing GIS services. Much knowledge exists that is internal to organizations but which may benefit others. In this paper the author looks at different online marketing techniques and approaches that can be used by organizations to promote the sale or use of their data, products or services.

David Gadish
California State University Los Angeles
College of Business and Economics
5151 State University Drive
Suite 609
Los Angeles , CA 90032
US
Phone: 323-343-2924
E-mail: dgadish@calstatela.edu