Abstract
Online Marketing Your GIS Data, Products or Services Track: Business GIS Author(s): David Gadish Organizations have been busy creating GIS datasets, creating custom GIS solutions, and providing GIS services. Much knowledge exists that is internal to organizations but which may benefit others. In this paper the author looks at different online marketing techniques and approaches that can be used by organizations to promote the sale or use of their data, products or services. David Gadish California State University Los Angeles College of Business and Economics 5151 State University Drive Suite 609 Los Angeles , CA 90032 US Phone: 323-343-2924 E-mail: dgadish@calstatela.edu |