Abstract
 Developing Market Intelligence in Very High Growth Areas Track: Business GIS Author(s): Adam Khan, Steve Lackow It is difficult enough to forecast new markets--even more difficult when they're growing beyond traditional methodologies, timetables and inputs. In this presentation, we will examine how Altura Credit Union combines ArcGIS Business Analyst with the reality on the ground to develop trade areas and approach new market opportunities in one of the fastest growing regions in the United States. Adam Khan Altura Credit Union Marketing 2847 Campus Parkway Riverside , CA 92507 US Phone: 951-571-5371 E-mail: akhan@alturacu.com Steve Lackow RPM Consulting 17130 Devonshire Street Suite 205 Northridge , CA 91325 US Phone: 818-831-7607 E-mail: slackow@rpmconsulting.com |
|||||
