Abstract
 LBS Marketing Track: Telecommunications and Location-Based Services Author(s): Jose Jesus Costa The Marketing, along with the Geographical Information Systems was one of the sciences that experienced a greater advance in the last quarter of the XXth century; although born independently from one another, both sciences have come closer throughout the years, specially when the subject was related with the business world. This article aims to show how GIS have changed Marketing, in its way of understanding the products, consumers and markets. After the appearance and the popularisation of Geo Marketing and Mobile Marketing, it makes sense today to talk about LBS Marketing, that is, the use of Location Based Services in Marketing and its underlying advantages, specially those that generate an increase of effectiveness in customer loyalty. Jose Jesus Costa New University of Lisbon Rua Dona Maria Ana de Austria, 19, 6Dto Casal da Barota Belas 2065-663 PT Phone: +351214396441 E-mail: costa.lbs@gmail.com |
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