Abstract
A Location-Allocation Model for Retail Distribution Strategy Track: Business GIS Author(s): Jay Zhang An expanding business often asks the following two questions: which markets to expand first and how many stores or branches are needed for each market. This paper discusses a systematic and quantitative approach and proves a customized location-allocation model effective for answering these two questions. The methodology developed in the paper is applicable to traditional brick & mortal retailers, banks/other financial institutions, and other businesses that have a distribution network. Jay Zhang JPMorgan Chase 1111 Polaris Parkway, OH1-0210 Columbus, OH 43240 US Phone: 614-213-3059 E-mail: jay.zhang@chase.com |
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