Abstract
 GIS Supporting Business Intelligence in a Convergent Telecom Company Track: Telecommunications and Location-Based Services Author(s): Joao Pedro Sant Anna Understanding the customer and marketplace is a constant challenge for any company. To know "where they are" and "who they are": customers, competitors, and our telecom infrastructure & network, are the key components to guide the actions of marketing executives. This paper will investigate the innovative way as Oi—the largest telecom company of Brazil—uses GIS as a foundation for Business Intelligence and how it interacts with Data Mining, Database Marketing and Market research. Encompassed within this presentation will be the development of the geo-processing work done inside the company and a few practical applications related to store location; customer segmentation; customer portfolio definition and other examples of GIS integrated with Business Intelligence techniques. Joao Pedro Sant Anna Oi Business Intelligence Av. Afonso de Taunay 310 / 201 Rio de Janeiro, Rio de Janeiro 22621310 BR Phone: +55 21 31312487 E-mail: joao.santanna@oi.net.br |
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