Abstract
Defining the 'Value Proposition' of GIS in Business Track: Petroleum Author(s): Keith Everill This paper will present one interpretation of the question 'why?' around leveraging GIS and spatial technologies in business. BP has been a long time user of GIS technology but this has been restricted to a small, loosely defined, poorly supported network of practitioners; restricted by a variety of factors. The prize was to facilitate a step change in how we deploy and leverage this important technology to a wider audience across the business. First step was the engagement of Senior Management and defining the prize. The process we adopted in building our case is described and focus given to how the emphasis then moved from defining a discrete dollar value to describing a more elusive, yet meaningful value proposition - that of the consistent thread of spatial awareness and intelligence throughout our business lifecycle from exploration to operations and beyond. For BP, the conclusion was far more weighted towards GIS as a common technology delivering value across its entire E&P lifecycle than it was towards specific dollar amounts to be saved or realized as a result of individual applications. With current and further potential delivery across our full business lifecycle demonstrated, the value proposition moved beyond a simple dollar amount and into a business enabler that did not require a dollar value equation—its was simply the way we do business and the common language of E&P. This has been successful in accessing further funds to move to our next stages in scoping, selecting, defining and executing a plan to deliver that value. Keith Everill BP 501 Westlake Park Blvd. Houston, TX 77079 US Phone: 281 366 7814 E-mail: everilkf@bp.com |
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