Abstract

Implementing an Enterprise GIS in a Mass Consumer Products Company
Track: Business GIS
Author(s): Fabio Cardeso

GIS efforts in the largest mass consumer products company in Venezuela began 12 years ago. Starting with client data acquisition and performing basic analysis, the whole concept evolved to a centralized GIS system with data standards and a comprehensive data maintenance model. The resulting repository (customer master, potential customers, sales territories and sales history) is currently being used by 4 Business Units (10 Sales Forces). With over 300 GIS users nationwide and with a collaborative GIS culture where data quality is the main goal, we were ready to go one step ahead.

Moving to an Enterprise GIS started with ArcGIS Server as the right platform. We designed and implemented a data model and built a robust custom Web application with architectural recommendations from Esri Services. This way, we were able to consolidate business processes and applications into one centralized way, thus conducting and improving GIS operations across the organization.

Fabio Cardeso
Empresas Polar
Los Cortijos de Lourdes, Centro Empresarial Polar
Piso 3, Dirección de Sistemas
Caracas , Miranda 1060
Venezuela
Phone: +584141190884
Fax: +582122028888
E-mail: fabio.cardeso@empresas-polar.com