Abstract
Leading-Edge Area Marketing Technique among Japan Car Industry
Track: Business GIS
Author(s): Hayato Fukuoka
The market of car sales in Japan is a maturity market.
I announce the area strategy that uses GIS of sales companies with the manufacturer for the share extension.
agenda
1.Car sales situation in Japan
2.Needs of area strategy in car industry
3.Collection of marketing data and development of tool
4.Concrete use method
5.Approach in the future for area strategy improvement
In this presentation, I would like to touch a variegated district in Japan, and introduce a real case with the area strategy according to each scene.
Hayato Fukuoka
PASCO
haakyo2213@pasco.co.jp
meguroku , tokyo 153-0043
Japan
Phone: 03-3715-1880
E-mail: haakyo2213@pasco.co.jp