Abstract
Using GIS in Your Go-To-Market Plan
Track: Benefits of GIS
Author(s): Amy Wilde
MarketStar is a sales and marketing outsourcing company providing flexible retail, channel and direct sales solutions for the world’s leading and emerging companies. MarketStar uses skilled sales and marketing professionals and industry-proven go-to-market tools and intelligence to help clients accelerate sales and achieve market dominance.
Who are your ideal customers and where do they live? How can you identify geographic clusters with the right channel partners who support your business model? Into what regions should you expand your sales force?
Presentation will cover how GIS lays the foundation for understanding store potential by layering in demographic data such as household income, median age, and population growth. Community Tapestry is also used to find the neighborhoods that make the most sense to target. Our approach is simple. Focus on those locations that have the highest potential for return by using demographics, spending data, market potential data, customer segmentation, and sales data.
Amy Wilde
Marketstar Corporation
2475 Washington Blvd.
Ogden , Utah 84401
United States
Phone: 801.395.9267
Fax: 801.393.4115
E-mail: awilde@marketstar.com