Abstract
Design and Development of a Local Business Virtual Atlas
Track: Business GIS
Author(s): Jerry Platt
Entrepreneurs, small businesses, and nonprofit agencies often lack
ready access to relevant data regarding salient characteristics of their local surroundings. Such data can provide information that
identifies opportunities, reveals patterns or unexpected relationships, and otherwise supports strategic decisions.
Funded by the U.S. Small Business Administration, a project is
underway to construct a virtual atlas for Southern California. The
University of Redlands Business Atlas has been designed to provide
both spatial and temporal information for multiple layers of
attributes, and to encourage visual exploration of relations among
attributes across space and over time. Basic design decisions will be discussed, and benefits demonstrated, providing a perspective for consideration of other local business virtual atlases in other communities.
Jerry Platt
University of Redlands
PO Box 3080
Redlands , California 92373
United States
Phone: 909-793-2121
E-mail: jerry_platt@redlands.edu