Abstract

Synergies of Analyzing New Sites: McDonalds and Norwegian Hypermarket Chain
Track: Commercial Business
Authors: Jon Arne Falk , Ole Røttereng

McDonalds and Coop Obs!, Norway's largest hypermarket chain work together to analyze new potential sites to increase precision in sales volume estimation. This cooperation gives synergies for both companies, increasing attractiveness for the retail site which then attracts more customers and sales to retail parks or shopping centers.