Abstract
Discovering and Telling The Story Hiding in Your Business Data
Track: Business and Commercial
Authors: Matt Felton, Lance Dorn, Lance Dorn
Businesses rise and fall in response to good and bad decisions, and GIS has become a key decision support tool that enables businesses to rise above their peers. It's been said that "a picture is worth a thousand words, and if that's true, then a map—a GIS map especially—is "worth a thousand pictures. MacKenzie GIS & Research works with businesses to understand the "geo implications of their decisions, and utilizes Esri GIS to discover patterns in their data that inform the decision-making process. Using GIS as a lens through which to discover patterns and trends in the data, MacKenzie combines maps and analyses into a GeoStudy, which helps CEO's and COO's make strategic decisions about their businesses.