Abstract

Cirque du Soleil case study Geomarketing applied to entertainment world
Track: Business and Commercial
Authors: Alexandre Alle

How Cirque du Soleil uses Business Analyst to:

•Assess live entertainment market size
•Determine site location
•Locate and target valuable customers
oConduct Direct mail
oEvaluate media placement
•Assess sales performance
•Tour modeling

Both for B2B and B2C purposes, CDS is now using Geomarketing science and Business Analyst tool to set up its tour planning, to assess markets wealth and find the right location for its touring shows around the world.