Abstract

Decision makers need to make decisions, not integrate data
Track: Business and Commercial
Authors: Matt Felton, Chris Susio

In order to make good decisions, you need good information. Too often, business leaders spend a lot of time finding the right data and integrating it into a usable form, and very little time is left for understanding patterns and opportunities that drive strategy. GIS integrates disparate data into a powerful and interactive decision-making platform. And leaders can lead proactively instead of responding reactively. MacKenzie has put GIS at the center of its operations and uses ArcGIS Online to help businesses make informed decisions about their future. This presentation highlights the ways we're applying GIS to real estate, banking, and health care.